Advertisers to have more control over ad positions in Google

In an attempt to increase advertisers control over ad positions Google announced its changing of Ad Placement Algorithm that will consider an ad’s maximum cost-per-click (CPC) instead of the actual CPC as a factor.Till now the actual CPC is the factor in determining ad placement. Actual CTC is calculated, in part, by the bidding behavior of the advertisers whose ads positioned below yours. As such the chances of your ad being promoted to the top could be constrained by a factor you cannot influence. But in maximum CPC it is you who determine and set values for your ads and thus it increase your control over top ad placement.The new improved formula is also programmed to increase the quality of top ads for users, in addition to increasing control for advertiser

Google expands scope for mobile website publishers, advertisers

The recent launch of Google AdSense Program for mobile has enhanced the money making opportunity for mobile website publishers. Now those with a website optimized for mobile browsers can participate in Google’s AdSense program and earn money via contextual advertising.Google’s AdSense Program is intended to contextually targets ads to mobile website contents. It will automatically check the contents of participating “mobile websites” and deliver text ads relevant to the websites’ contents. Whenever a mobile user clicks on the ads the publisher of that particular website will be paid.Moreover, for the online advertisers Google’s latest Program opens a new platform for quick and efficient promotion of products and services anytime and anywhere.